Work / Learn Ai
Education & training · London, UK
Making AI feel practical, not intimidating — for people and small businesses.
A full rebrand and new website for Learn Ai, a UK provider of instructor-led AI training and advisory, built to help learners find the right course and help small businesses book a conversation.
The challenge
A big catalogue, two very different audiences.
Learn Ai started life as AI NextGen Skills and was growing fast: 24 courses across three levels, two audiences — individuals and small businesses — and a new advisory and implementation service. The old name and site didn’t reflect that, and visitors had no easy way to find the right course or understand how Learn Ai could help their team.
Our approach
A clear brand, and a clear path for every visitor.
We renamed and rebranded the business as Learn Ai, with a simple promise: “Build AI skills. Put them to work.” The new site splits into three journeys — individuals, businesses and AI advisory — with a course catalogue organised by track and level, a Learn → Apply → Improve framework, and consultation booking on every page.
What we delivered
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01
Rebrand & naming
From AI NextGen Skills to Learn Ai — new name, logo and brand guidelines for a friendly, trustworthy look.
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02
Website design & build
A fast WordPress site with separate journeys for individuals, businesses and AI advisory.
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03
Course catalogue
24 courses organised into two tracks and three levels, each with its own page and clear outcomes.
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04
Booking & events
Consultation booking plus live workshop listings, so visitors can act the moment they’re ready.
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05
CRM & email
HubSpot set up to capture enquiries and newsletter sign-ups and nurture leads after their first visit.
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06
Social launch
Brand profiles and a scheduled content plan across LinkedIn, Instagram, Facebook and X.
Inside the build
Two tracks, three levels, one easy way to choose.
Learn → Apply → Improve
A simple framework that explains how training turns into real results.
Audience-led navigation
Individuals, businesses and advisory each get their own journey.
Consult-first CTAs
“Book a consultation” sits in the header on every page.
Trust built in
Lead trainer credentials and learner reviews right on the homepage.