Work / Moniya Gardens
Real estate · Ibadan, Nigeria
Selling a new way of living in Ibadan — before the first villa is built.
A pre-launch website for Moniya Gardens, a live-work-play estate of architect-designed turnkey villas, built to turn interest from buyers at home and abroad into Phase 1 reservation enquiries.
The challenge
Buyers had to commit to homes they could not yet see.
Moniya Gardens is selling off-plan villas, many of them to Nigerians living abroad who can’t visit the site. Buyers needed to trust big promises — 24/7 power, central water and fibre — understand six different villa types, see prices in their own currency and know exactly when each payment falls due.
Our approach
Lead with lifestyle, back it with hard detail.
We positioned the estate around one clear promise — “Modern Living. Move-in-Ready.” — then built the page as a guided path: the infrastructure standard first, then the villa portfolio, the community hub, an interactive investment estimator and a simple reservation form. Every section answers a buyer’s next question before they ask it.
What we delivered
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01
Positioning & messaging
A premium, confident voice and a headline promise that sets Moniya Gardens apart from typical off-plan developments.
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02
Villa portfolio
Six villa types with bedrooms, floor area, descriptions and estimated completed prices in US dollars and naira.
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03
Infrastructure story
Clear, visual explanations of always-on power, centralised utilities and fibre broadband — the estate’s biggest differentiators.
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04
Investment estimator
An interactive calculator that shows a 30-40-30 escrow-protected payment schedule in USD, GBP, CAD or NGN.
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05
Reservation funnel
A Phase 1 enquiry form with villa choice and diaspora association code, plus live lot availability to create urgency.
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06
Mobile-first build
A fast, responsive WordPress site with WhatsApp chat — how most buyers in Nigeria and the diaspora prefer to talk.
Inside the build
Six villas, every detail a buyer needs to decide.
Multi-currency pricing
Prices shown in USD and naira, with the estimator switching between four currencies.
Live lot availability
A clear count of Phase 1 lots remaining keeps the offer timely.
Escrow-protected milestones
Each payment stage is explained in plain language to build trust.
WhatsApp on every page
One tap to start a conversation with the sales team.